Ikea's art direction is characterised by its clean, modern, and functional aesthetic. The company's design philosophy is based on the idea of creating products that are both stylish and practical, with a focus on simplicity and functionality.

In terms of visual style, Ikea's art direction typically features bright, colourful imagery, with an emphasis on clean lines, geometric shapes, and minimalistic design elements. The company's advertising campaigns often feature playful and whimsical visuals that showcase the versatility and adaptability of their products.

Overall, Ikea's art direction is focused on creating a cohesive and recognisable visual identity that reinforces the company's brand values of affordability, functionality, and modern design.