The art direction for this project was inspired by the serene ambiance and natural elements associated with sunset scenes. The colour palette incorporates warm, soothing tones reminiscent of a sunset sky, combined with cool, calming blues and greens to evoke a sense of tranquility. The use of elegant typography and clean layouts reflects the professionalism and sophistication of the brand.

In imagery, soft lighting and natural textures were utilised to convey a sense of relaxation and rejuvenation, inviting visitors to immerse themselves in the Sunset Studio experience. The overall aesthetic is modern, inviting, and aligned with the brand's commitment to holistic wellness.

Through this project, we aimed to create a cohesive visual identity that captures the essence of Sunset Studio while providing a seamless user experience on the website.